BMHM
BMHM
My role: Creative lead
Black Mental Health Matters is an international mental health advocacy organization dedicated to dispelling myths, networking mental health professionals, and promoting open dialogue around Mental health within Black Communities. My role as a lead creative designer was shaping and guiding the creative vision and strategy of the organization's communication efforts. I oversaw the development and execution of all innovative materials, ensuring they aligned with the organization's mission, values, and branding.
Website
revamp
The website revamp aims to rejuvenate our online presence, enhancing user experience and engagement. With a sleek and intuitive design, streamlined navigation, and responsive layout, our website will cater seamlessly to diverse devices. Fresh, vibrant visuals and updated content will provide visitors with a dynamic, informative experience. By optimizing load times and integrating user feedback, the revamp will ensure a user-friendly interface. This revitalized website will effectively convey our brand message, drive traffic, and foster meaningful connections with our audience. Anticipate a modern, user-centric digital platform that reflects the evolving identity and goals.
Stages
Normal breakdown of how the company's website creation went:
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Step 1: Research
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Step 2: Define
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Step 3: Planning
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Step 4: Design
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Step 5: Prototyping
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Step 6: Testing
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Step 7: Launch
Website style guide
Website History
Style guide
During the early stages of my time with the company, they needed a defined style sense or style guide. My job was to work on and develop the company's personality and style guide. Using info given to me by the CEO, I gave the company a better, unified idea of who they are, their voice, and their style.
Since the company focuses on mental health, I chose a style that would be calm and pleasing to the eye, utilizing a large amount of white space and color sparingly. The colors are meant to represent the continent of Africa with how lively and soothing many parts of it are; for instance, the emerald green represents the emeralds that can be found in Africa to harken back to the company's goal of helping black and Africans people everywhere.
Company Branding
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In pursuit of destigmatizing mental health and the branding needed to reflect that. Central to the company's identity is the preexisting brain logo, reflecting the intricate nature of emotional well-being. The brain, crafted with fluid lines and vibrant hues, embodies the dynamic potential for growth and transformation.
Our chosen color palette comprises serene oranges, red, and nurturing greens, evoking a sense of calm and renewal; This is to harken back to the company's African roots. The goal is to encapsulate our commitment to guiding individuals toward self-empowerment.
Early branding stages
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Less modern font choice
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Less white space
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Less green