RedVest
My role: UI,UR,UX
Mimicking the stock and crypto market, Redvest simulates lifelike trading and equips you for your investment journey. Track favorite stocks, explore pricing charts, and stay updated with market news. With cutting-edge data, news, and leaderboards support your informed investment decisions. During my time working on RedVest i was one of two ui/ux design interns, work was split equally among us.
User Testing
Gathering data Early stages of the app showed problems for the users when it came to concepts such as system understanding, navigation, and outcome. during this phase we found numerous ways to handle most of these problem, with a general concept of turning the app more into hybrid of investing app and a phone game, thereby giveing the impression of high functioning investment app and embracing the idea of it being a simulation.
Key problems the app was faceing:
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User retention 2. UI complexity 3. To many adds 4. Lack of guidance
Intro tutorial :
Early stages of the app showed problems for the users when it came to concepts such as system understanding, navigation, and outcome. during this phase we found numerous ways to handle most of these problem, with a general concept of turning the app more into hybrid of investing app and a phone game, thereby giveing the impression of high functioning investment app and embracing the idea of it being a stimulation. The into needed to be quick and suttle aiming to be less the 30 seconds.
Add free plan:
In response to growing user feedback and changing market preferences, our mobile investment app embarked on a user research initiative to identify areas for improvement and enhance user satisfaction. The focus of this case study is the discovery of strong user demand for an advertisement-free plan. Users indicated a willingness to pay a premium for an ad-free subscription option. They emphasized that such a plan would not only improve the overall app experience but also foster a sense of trust and professionalism and a significant profit increase.
UI Changes
Concepts for redesigning
1. To make the overall design more coordinated, change the background color of the interface
2. To make the buttons less likely to be pressed by accident due to large size
3. Giving buttons more options for details
4. Simplify some the langue that could be confusing to newer users
Concepts for redesigning
1.Useing a growth chart to view how users personal stocks are doing
2. Removing feed due to user confusion and overall lack of use
3. Increase size the option buttons to cut back on negative space
4. To make the option buttons feel more interactive and coherent
Concepts for redesigning
1. New Sign up and Sign in buttons integrated to help users better understand their status.
2. The Explore Stocks section now includes stock company logos and stock information.
3. By scrolling up and down on the interface, users can learn more information quickly.
4. A 3D image has been added to the options section to replace the original emoji expressions.
5. The illustration has been added to the Redvest Dollar section. More intuitive to attract the user's attention, increasing click-throughs.
Concepts for redesigning
1. To make the overall design more coordinated, change the background color of the interface
2. Added projections to the logo
User research
Useing a mixture of in game questioner and more in depth email based ones we compiled the data and form indepth user person based on our findings. Taking around a week for our team to sort though.
We chose to incorporate emotional markers into the user persona for the mobile investment app to create a more empathetic and relatable representation of the target audience. By including emotions, feelings, and motivations in the persona, I aimed to go beyond surface-level demographics and behavioral traits, allowing stakeholders to develop a deeper understanding of users' needs and desires.
Emotional markers help humanize the user, making it easier for the product team to connect emotionally with the persona and align their design decisions with users' emotional well-being. Understanding users' emotions when it comes to their financial decisions and investments enables the team to design a more emotionally intelligent app.
Moreover, emotional markers provide insights into users' pain points, fears, and aspirations related to their investments, enabling the team to design features and communication strategies that address these emotional needs effectively. Ultimately, by utilizing emotional markers, the user persona becomes a powerful tool to drive user-centric design and create a mobile investment app that truly resonates with its target users.
Haptic feedback
One of the concepts i introduced was haptic feedback, a tactile technology, can significantly enhance the immersive experience of a stock simulation app game. By integrating haptic cues, players can feel the pulse of market fluctuations as vibrations mimic the rise and fall of stocks. When a stock price climbs, a gentle vibration could replicate the sense of upward momentum, while a sharp drop might be conveyed through a stronger, abrupt sensation.
Players could receive tactile cues for various in-game actions, such as purchasing or selling stocks, each offering distinct haptic responses that mimic the real-world interactions. This feature would not only engage players on a sensory level but also provide an intuitive way to understand market dynamics. Moreover, haptic feedback could be used as an educational tool, helping users develop a deeper understanding of stock trends and patterns through a multi-sensory approach. In the realm of stock simulation, haptic feedback introduces a new layer of realism, making the virtual market feel tangible and dynamic.