RedVest
My role: UI,UR,UX
Mimicking the stock and crypto market, Redvest simulates lifelike trading and equips you for your investment journey. Track favorite stocks, explore pricing charts, and stay updated with market news. With cutting-edge data, news, and leaderboards support your informed investment decisions. While working on RedVest, I was one of two UI/UX design interns; work was split equally among us.
Target user
Young people that want to start investing but dont know were to start and how to start.
11 weeks long
Tool: Figma, Adobe
Platform: App
Context
My role
Craft and updated the applications UI while conducting user reacher to locate new verticals to explore.
Background:
Redvest first financial app
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The mid stages of the company's exploration into investment simulation
Application pain points
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System navigation
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Shareholders wanting a form of monetization
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Users not feeling highly invested into app
What is Redvest
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Redvest simulates lifelike trading and equips users for there investment journey. Track favorite stocks, explore pricing charts, and stay updated with market news.
User Testing
I gathered data in early stages of the app showed problems for the users regarding concepts such as system understanding, navigation, and outcome. During this phase, we found numerous ways to handle most of this problem, with a general idea of turning the app more into a hybrid of an investing app and a phone game, thereby giving the impression of a functioning investment app and embracing the idea of it being a simulation.
Critical problems the app was facing:
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User retention 2. UI complexity 3. Monetization 4. Lack of guidance
Intro tutorial :
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I created the UI and user flow for a tutorial introduction.
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The app's early stages showed users problems regarding concepts such as system understanding, navigation, and outcome.
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The key way found to fix most problem's was turning the app more into a hybrid of an investing app and a phone game.
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The introduction needed to be quick and subtle, aiming to be less than 30 seconds.
Ad free plan:
In response to growing user feedback and changing market preferences, our mobile investment app embarked on a user research initiative to identify areas for improvement and enhance user satisfaction. This case study focuses on discovering solid user demand for an advertisement-free plan. Users indicated a willingness to pay a premium for an ad-free subscription option. They emphasized that such a plan would improve the overall app experience and foster a sense of trust and professionalism and a significant profit increase.
UI Changes
Concepts for redesigning
1. To make the overall design more coordinated, change the background color of the interface
2. To make the buttons less likely to be pressed by accident due to large size
3. Giving buttons more options for details
4. Simplify some of the language that could be confusing to newer users
Concepts for redesigning
1. Use a growth chart to view how users' stocks are doing
2. Removing feed due to user confusion and overall lack of use
3. Increase the size of the option buttons to cut back on negative space
4. To make the option buttons feel more interactive and coherent
Concepts for redesigning
1. New Sign-up and Sign-in buttons are integrated to help users better understand their status.
2. The Explore Stocks section now includes stock company logos and stock information.
3. Users can learn more information quickly by scrolling up and down on the interface.
4. A 3D image has been added to the options section to replace the original emoji expressions.
5. The illustration has been added to the Redvest Dollar section. It is more intuitive to attract the user's attention, increasing click-throughs.
Concepts for redesigning
1. To make the overall design more coordinated, change the background color of the interface
2. Added projections to the logo
User research
I compiled the data using a mixture of in-game and more in-depth email-based questionnaires and formed an in-depth user person based on our findings. It's taking around a week for our team to sort through.
I incorporated emotional markers into the user persona for the mobile investment app to create a more empathetic and relatable representation of the target audience. By including emotions, feelings, and motivations in the persona, I aimed to go beyond surface-level demographics and behavioral traits, allowing stakeholders to understand users' needs and desires better.
Emotional markers help humanize the user, making it easier for the product team to connect emotionally with the persona and align their design decisions with users' emotional well-being. Understanding users' emotions regarding their financial decisions and investments enables the team to design a more emotionally intelligent app.
Haptic feedback
One of the concepts I introduced was haptic feedback, a tactile technology that can significantly enhance the immersive experience of a stock simulation app game. By integrating haptic cues, players can feel the pulse of market fluctuations as vibrations mimic the rise and fall of stocks. When a stock price climbs, a gentle vibration could replicate the sense of upward momentum, while a sharp drop might be conveyed through a more robust, abrupt sensation.
Players could receive tactile cues for various in-game actions, such as purchasing or selling stocks, each offering distinct haptic responses that mimic real-world interactions. This feature would engage players on a sensory level and provide an intuitive understanding of market dynamics. Moreover, haptic feedback could be used as an educational tool, helping users develop a deeper understanding of stock trends and patterns through a multi-sensory approach. In stock simulation, haptic feedback introduces a new layer of realism, making the virtual market feel tangible and dynamic.