PRUFE
My role: UI, Branding
Finding the right influencers for your brand can be overwhelming. PRUFE simplifies the process by leveraging Al, ensuring a more precise and efficient match every time.
Branding
When joining the company, one of the primary objectives was to revamp the company's original website. Even though the website was serviceable, it could have truly connected better with the company's target audience.
Website
Design Process
To start, I looked at the company's overall market and who the target audience is. After the assessment, I introduced the company's new branding themes. The themes included high energy, vibrant colors, and dynamic placement. This ended up fitting well, the primary audience being brands and young influencers with a small following.
Wireframe
Social Media post
I created multiple social media templates for Instagram and TikTok, where the company is most viewed. I made 20+ high-energy and vibrant templates meant to be easily updated by the social media department, despite their lack of digital editing skills. The overall time taken to produce was around two days.
