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PRUFE

My role: UI,Branding

An college navigator and community builder for school clubs for Rutgers, this app also features a custom character creator to boost engagement. Students can create their own unique avatar to represent themselves within the app and their chosen club.

This not only adds a fun and personalized element to the app, but also helps students feel more connected to their virtual community. The character creator could offer a range of customization options, from hairstyles and clothing to accessories and facial features, ensuring that each student's avatar is as unique as they are.

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Branding

When joining the company, one of the primary objectives was to revamp the company's original website. Even though the website was serviceable, it could have truly connected better with the company's target audience.  

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When joining the company, one of the primary objectives was to revamp the company's original website. Even though the website was serviceable, it could have truly connected better with the company's target audience.  

When joining the company, one of the primary objectives was to revamp the company's original website. Even though the website was serviceable, it could have truly connected better with the company's target audience.  

Branding

Rutgers has issued this Request for Proposals to establish a partner to explore, define and build
an interactive product. As part of the selection process, RFP respondents are asked to develop
a pilot for a program focused specifically on how
to provide the student and faculty population on Rutgers New Brunswick campuses a means to support their own and each other’s identity,
sense of well-being, and day-to-day lives.

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opening of the app screen

Thought Process

Offer a mobile app that connects students with each other through campus involvement. It allows users to see and register for upcoming events around them based on their interests and hobbies. Features: sync calendars, view friend activity, create groups

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Website

When joining the company, one of the primary objectives was to revamp the company's original website. Even though the website was serviceable, it could have truly connected better with the company's target audience.  

Design Process 

To start, I looked at the company's overall market and who the target audience is. After the assessment, I introduced the company's new branding themes. The themes included high energy, vibrant colors, and dynamic placing. This ended up fitting well, the primary audience being brands and young small following influancers.

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Wierframe

Social Mediapost

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I created multiple social media templates  Instagram and TikTok, where the company is most viewed. I made 20+ high-energy and vibrant templates meant to be easily updated by the social media department, despite there lack of digital editing skills. The overall time taken to produce was around two days. 

Prototype goal

  • To create an easy to use onboarding process  

  • Allow users to connect with their character

  • Quickly access different functions

  • Create APP that would keep the student users coming back 

  • To create a avatar that would make user feel connected and invested in app

Usability Testing

We then began a user survey of the wire to learn about its shortcomings and usability. The first of our survey was done by me, where I had the user explain how they felt about the product in its early stages and if it was a product they would use in the future. This process took approximately 20 min. From this, we learned that our project had potential, and what stood out the most to that user.

Result&
Insights 

  • Users were OK with sharing personal information

  • There were split opinions on the customizable avatar

  • There was confusion about some buttons and their placement

  • Users expected the calendar functionality to more closely match native calendar apps on their device

  • Users felt overwhelmed by button options

  • There were questions and concerns about location sharing

Onboarding

What is your first impression?​​

  • Avatar is cool and interesting

  • Too much text on Sign up screen

Onboarding - Complete
Friends Activity 

What would you like to see on a friend's activity page?

  • Better to have a pin feature to pin my favorite friends who can see my activity status

Add Friends - Filled
Calendar

How is the calendar use experience?​​

  • Using process is a little complex but can understand how to use it