CYBERPUNK
2077 APP

Design for the future.

Cyberpunk 2077 is a massively popular video game RPG made by CD projekt red. The game has hundreds upon hundreds of items, characters, location, and lore. This makes finding certain things hard to find, normally companies would have an app that has all this information but CD projekt red never made one. The only one around is a fan made wiki app thats hard to navigate and horribly designed, so i took it upon myself to design a mockup of a new app.

Overview

Cyberpunk 2077 is a massively popular video game RPG made by CD projekt red. The game has hundreds upon hundreds of items, characters, location, and lore. This makes finding certain things hard to find, normally companies would have an app that has all this information but CD projekt red never made one. The only one around is a fan made wiki app thats hard to navigate and horribly designed, so i took it upon myself to design a mockup of a new app.

showing how the app layout looks for the weapons screen

the campaign utilized in-app advertisements on popular gaming and entertainment apps to reach a relevant audience. These ads were interactive and allowed users to learn more about the game and its features, as well as pre-register for the release. The campaign also leveraged the power of influencer marketing by partnering with popular gaming influencers to create content that showcased the game and generated buzz among their followers. This not only helped to reach a wider audience, but also helped to create a sense of community and excitement around the game.